IMPACT Marketplace doesn’t have cookie based audiences but offers channels. All websites are part of a IAB Tier 1 category. Please check out the IMPACT inventory web app for all live overview. All other targeting like first party audiences is done on DSP side but there are limitations concerning third party audiences like Google’s proprietary audiences in DV360. Using this audiences leads to under delivery or no delivery at all. Please read more about using deals in DV 360 over here.
Articles in this section
- What is IMPACT Marketplace?
- Why would I buy inventory in IMPACT Marketplace?
- What Ad formats can I buy at IMPACT Marketplace?
- How can I buy inventory on IMPACT Marketplace?
- IMPACT Marketplace inventory overview
- What is the pricing?
- What are the targeting options on IMPACT Marketplace?
- Can I use the automated optimization on viewability or CTR in my DSP of choice?
- Where do I go for troubleshooting my deals ?
- What reporting can I expect?