Articles in this section

  1. What is IMPACT Marketplace?
  2. Why would I buy inventory in IMPACT Marketplace?
  3. What Ad formats can I buy at IMPACT Marketplace? 
  4. How can I buy inventory on IMPACT Marketplace?
  5. IMPACT Marketplace inventory overview
  6. What is the pricing?
  7. What are the targeting options on IMPACT Marketplace?
  8. Can I use the automated optimization on viewability or CTR in my DSP of choice?
  9. Where do I go for troubleshooting my deals ?
  10. What reporting can I expect?
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Can I use the automated optimization on viewability or CTR in my DSP of choice?

We discourage to use these features. A DSP like DV360 and it’s algorithm is not able to do this with third party creatives and officially also doesn’t support it. It is not able to measure viewability correctly,  leading to maximizing the spend of your budget overnight.

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